Authentication Standard Brings the Messaging Ecosystem Closer to a Universal “No Authentication, No Entry” Philosophy
SAN FRANCISCO, September 12, 2022 /PRNewswire/ — Apple has joined the growing list of messaging technology companies implementing Brand Indicators for Message Identification (BIMI), a broad industry effort to enable messaging inboxes like Apple Mail to display brand logos alongside authenticated emails, securely, at scale, and in a standardized way.
BIMI provides a secure and uniform framework for email inboxes around the world to display sender-designated logos for authenticated messages. It also includes protections to prevent senders from being fraudulently impersonated by criminals. For example, a bank could use BIMI to display its logo alongside authenticated messages sent from its domain, giving the bank control over the images displayed on multiple email clients, and providing brand exposure as well as protection. against identity theft.
The AuthIndicators Working Group (bimigroup.org), which develops the BIMI standard, is a vendor-neutral business committee working to create a richer, more trusted inbox experience for all email users by increasing the use of authentication to reduce email fraud.
The task force commends Apple for implementing BIMI in its iOS 16 and macOS Ventura comes out this fall. Working group members include Google, Fastmail, MailChimp, Proofpoint, Twilio, Validity, Valimail, and Yahoo.
Apple’s commitment to BIMI will improve the email experience for its approximately 850 million email users — 58.4% desktop customer market share. BIMI compatible logos will only be displayed when the email and logo are properly authenticated. Specifically, the email must be authenticated through the Domain-Based Message Authentication, Receipt, and Compliance (DMARC) standard, with quarantine or rejection. The logo must also be validated by a Verified Trademark Certificate (VMC), to prove the authenticity and ownership of the logo for use by the sending domain.
With 90% of cyberattacks start from email, the AuthIndicators working group advocates for brands to protect themselves. Despite this number, many brands have failed to implement DMARC, or the underlying DomainKeys Identified Mail (DKIM) and Sender Policy Framework (SPF) authentication standards, leaving their domains unprotected from unauthorized use. authorized and their customers and employees vulnerable to phishing.
BIMI gives businesses a measurable boost while protecting their brand, employees and consumers from harmful phishing attacks. Email providers, including Yahoo Mail, have seen a 10% increase in engagement when inboxes include verified brand logos alongside emails, giving digital marketers a powerful push for adoption.
“Once DMARC is applied, BIMI is an important next step in building consumer experience and trust in email,” said Empty Seth, chairman of the AuthIndicators working group and Chief Technology Officer of Valimail. “As an industry-wide effort to advance security through wider adoption of strong email authentication, BIMI offers brands a tangible benefit by giving them control of the associated logo. to their messages, generating new impressions and a better experience for their customers.”
“Email is the most powerful brand medium in the world,” said Marcel Becker, Senior Director of Product Management at Yahoo. “BIMI has had a tremendous impact, increasing open and engagement rates, for brands that rely on Yahoo Mail to reach their audience. Apple’s participation will be huge for consumer and brand user experience, big and small.”
For companies wishing to experience the full power of BIMI and learn more about participating in the project, please visit bimigroup.org.
About the AuthIndicators Working Group:
The AuthIndicators Working Group (bimigroup.org), which develops the BIMI standard, is a vendor-neutral business committee working to create a richer, more trusted inbox experience for all email users worldwide by increasing the use of authentication to reduce email fraud.
Authentication Indicators Working Group