What we can deduce from the invitation


The next Apple Special Event is almost upon us, and it’s coming sooner than anyone thought. Predictions had been that the event would take place on November 17, but today’s announcement revealed that the key date is Tuesday, November 10.

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Even thoroughbred tipsters like Jon prosser of Front Page Tech admitted to being taken by surprise.

Apple’s invitations always have clues, and while there’s not much to do here, let’s see what we can infer from it.

Date and time

Okay, for now it’s clear, it’s next Tuesday, November 10, and begins as Apple events always do, at 10 a.m. Pacific.

The invitation says one more thing

Apple CEO Tim Cook said this special phrase first coined by Steve Jobs was used sparingly by the company at its events, so we know it’s something big. The badly kept secret is that it will see the launch of macOS 11 Big Sur. It is also clear from the invitation that there will be a Mac laptop – this is revealed in the AR element of the invitation. Go to apple.com/apple-events/ on an iPhone, for example and click on the Apple logo and you will see an Apple logo appear in your living room (or wherever you are) and it will stand in your way it would. if you opened a MacBook.

You can read my Forbes colleague Ewan Spence’s brilliant review of upcoming Mac hardware. here and what form the event itself will take here.

But what else?

Just because it’s One More Thing doesn’t mean there won’t be more items than just one announced. After all, this refers to the fact that this is the third special event in three months, which is unprecedented for the company.

It also suggests to me that Apple is clearly saying this is the last event of the year.

But there are several other products that are expected to arrive soon, so maybe this is a great time to mention them?

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AirTags and AirPods Studio?

Yes, on the horizon, apparently, are AirTags locator beacons and AirPods Studio on-ear headphones. Well the headphones look like they’ve been put back on, so let’s not hold our breath.

But the AirTags? Jon Prosser is perhaps more specific on this one. He said he believes Apple’s AirTags will be released at the same time as iOS 14.3, and since it looks like iOS 14.2 is on the verge of a general release, the timing seems right.

Apple could announce AirTags (perhaps as one more thing at the One More Thing event) saying they’ll arrive in a few weeks, around the time iOS 14.3 might be expected.

And what about Apple TV? We’re told one of them is in the works, so that would be a nice surprise, especially since everyone has predicted it won’t arrive until next spring. And that’s exactly the surprise we got in September when the Apple Watch SE, largely slated for Spring 2021, suddenly and unexpectedly appeared alongside the Apple Watch Series 6.

So?

My hunch is that, of course, the new era of Macs, with Apple silicon hardware and hugely redesigned software, will be the star attraction. But they might not quite have the show to themselves.


Follow me on Instagram by clicking here: davidphelantech and Twitter: @ davidphelan2009

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